Why Global Brands Are Partnering with Premium Photo Booth Brand CHEEEZ
Creating Shareable Moments: The New Era of Brand Engagement
In recent years, one striking trend has emerged across global brand activations, pop-ups, and festivals: the rise of premium photo booths as a key engagement tool. Among them, one brand stands out in London as the go-to partner for both audiences and global companies alike: CHEEEZ.
CHEEEZ: London’s Hottest Photo Booth for MZ Audiences
CHEEEZ has quickly become the most sought-after premium photo booth brand among MZ consumers. The reason goes beyond just picture quality. While guests enjoy beautifully printed keepsakes, what truly drives CHEEEZ’s popularity is the instant digital delivery of every photo.
This means attendees can effortlessly upload their branded snapshots to Instagram, TikTok, or their preferred platforms - creating an organic viral effect that paid campaigns can rarely achieve. Every participant becomes a voluntary brand ambassador, sharing authentic content in real time.
Why Brands See Value in Photo Booth Collaborations
Global players across industries - from beauty to fashion to music - are integrating photo booth activations into their marketing mix. The reasons are clear:
Authenticity: User-generated content resonates more than polished ad campaigns.
Reach: Each guest amplifies your brand story across their own networks.
Memorability: Photos serve as both souvenirs and subtle marketing assets.
Case Studies: Global Collaborations
BLACKPINK Rosé London Pop-Up X CHEEEZ
To celebrate Rosé’s solo album release and BLACKPINK’s London tour concert, the pop-up store drew fans from early morning until late at night. The CHEEEZ photo booth became the most coveted souvenir of the event, with long queues forming throughout the day as fans eagerly captured and shared their branded photos.
Shiseido X CHEEEZ
The Global beauty powerhouse partnered with CHEEEZ for a new product launch event at the CHEEEZ flagship store in London. Guests enjoyed treats from two of the city’s trendiest food brands—JENKI (matcha) and Pophams (bakery)—while capturing moments in the CHEEEZ booth. Instantly shared across social media, these branded photos became an authentic extension of Shiseido’s launch story.
TALA flagship Launch
London’s hottest activewear brand also showcased the growing role of photo booths in retail. At the Carnaby Street flagship launch, the brand paired a live DJ, giveaways, and treats with an interactive photo booth, encouraging attendees to document and spread the experience online (retailtimes.co.uk).
Customisation That Reflects Brand Identity
One reason premium photo booths like CHEEEZ resonate so strongly with global brands is the ability to tailor every detail. From branded backdrops and digital overlays to personalised print designs, CHEEEZ ensures that every photo reflects the unique identity of the partner brand.
This level of customisation transforms photos from simple souvenirs into powerful brand assets, reinforcing messaging and creating a seamless brand experience. For guests, it feels like stepping directly into the world of the brand; for companies, it means every share on social media doubles as authentic marketing.
The Future of Brand Engagement
As live experiences regain cultural importance, premium photo booths will continue to play a central role in event strategies. With CHEEEZ leading the way, brands can expect not just fun entertainment, but powerful, shareable moments that live on far beyond the event itself.
Closing Insight
The rise of photo booth collaborations signals a larger shift in how brands approach engagement: from broadcasting messages to co-creating cultural moments with audiences. In this space, CHEEEZ has emerged as London’s hottest premium photo booth - driving organic buzz and authentic connections among MZ consumers.
Ready to Make Your Next Event Unforgettable?
If you’re looking to create buzz, boost engagement, and leave a lasting impression at your next event, partnering with CHEEEZ is the perfect choice. Our customisable, premium photo booth solutions are designed to reflect your brand identity and spark organic conversations both offline and online.
Get in touch with us today to discover how CHEEEZ can help your brand shine in London’s dynamic event landscape.
Contact CHEEEZ and let’s create magic together.
